For the past twelve years , Erfan Safari , the possessor of Sevin Greenhouse has been naturalise tropic plant and cut back flowers in Mahallat , Iran - a region renowned for being the heart of the res publica ’s ornamental plant output . While he once export a portion of his ware , the current economic climate has made clientele particularly challenge . In recent days , the company and the ornamental industry has front several obstacle , include sanctions , economical inflation , and a decay in demand . Today , their primary marketplace is the domesticated Iranian market , which has motivate them to branch out their crop offerings for appease militant . But the situation is tough and they are now placing their hopes on Mother ’s Day because that is their most important holiday , followed by Iran ’s New Year , which falls earlier , on March 20 .
Main crops : Ficus and alstroemeriaThe genus Ficus and the weakened alstroemeria are his swelled crops . Besides , he also originate bowstring hemp , zamiifolia , and monsteria and for the cut flowers , also roses and carnations . " For the potted industrial plant , we are producing on mean about 180,000 small , 60,000 semi - medium size , 20,000 average sizing and 2,000 large box plant . For snub flowers we are acquire 900,000 alstroemeria , 700,000 clove pink , 320,000 roses .
How are they grown?Safari : " Our roses fly high in a hydroponic system of rules using cocopeat and perlite , while alstroemerias are grown in a semi - hydroponic environment that includes cocopeat , perlite , grunge , and organic matter such as compost and vermicompost . Carnations , on the other hand , are cultivated in stain enrich with constitutional matter . For potted plants , we employ specialised composition beds with specific ratios of soil , perlite , cocopeat , compost , and tree provide from planing machine and cone-bearing trees , while some are grown exclusively in cocopeat and perlite . Our mother plant are preserve using a hydroponic organisation . Environmental factors such as temperature , humidness , and twinkle are meticulously controlled using advanced equipment , including cooling system ( launch pad and fan ) , heaters , fogging systems , Energy Department - save drapery , and shading covers . Fertilization is carefully managed by blend nutrients , adjust EC and pH levels , monitor drain EC and pH , and endlessly checking plant experimental condition to assure optimum growth . And for assure insects I usually utilize predatory jot like Phytoseiulus persimilis , Neoseiulus californicus and Amblyseius swirskii . "
What fix them apartWhat put them apart are the produce weather condition and come across all flora needs , he explains . " We grow plants in a dependable post and we consider all the pauperization of the works . Life of post - harvest for peak and shelf life of the plant after sales agreement is desirable for our products . This commitment to quality makes our products endure out in the market . "
Challenges and adaptationAccording to Safari , operating in Iran fall with its honest share of economic difficulties , primarily due to the depreciation of the home currency and repeated inflation . " These financial event in an increase in costs while we can not increase our prices . Additionally , the sanction on Iran limit our ability to export , like we used to . In an ideal place , we would focus on cultivating a single product , such as alstroemeria or Ficus , and export them . However , due to market conditions , we must radiate our assortment to maintain a militant bearing in the internal mart . "
Market demand and seasonal trendsThe need for flowers and plant life has been unsatisfactory in recent years , he keep , mainly due to economical inflation , which fault consumer antecedence toward of the essence goods rather than decorative plants . " Furthermore , the wallop of on-going war in the Middle - East has further soften the economic system and purchasing power . As a result , we pose our hope on primal occasion like Mother ’s Day and our New Year solemnisation in spring to drive sales . In recent year , we have also intensified our efforts in societal medium marketing , which has been subservient in increase demand by showcasing our products and introduce young plant varieties . Creativity — particularly in promotional material and presentation — has proven to be a all-important component in fascinate customer interest group and boost gross revenue . "
Looking aheadWhen face forward , Safari hopes that the commonwealth ’s pol prefer a dear style , so that they can export and import again . " Our succeeding prospects are largely dependent on political and economical policies . If our politicians select a in force way , we will retrieve the ability to trade in internationally , which will benefit both producers and consumers . outstanding purchasing ability will lead to a prosper market for plants and bloom . That is our promise , but for now , the future remains uncertain . "
For more information : Erfan SafariSevin Greenhouse+ 989183643500Email:[email protected ]
© FloralDaily.com/Elita Vellekoop
