Normally in January the whole of the fresh garden truck sphere would be preparing to manoeuvre to Berlin for Fruit Logistica . This year everything is dissimilar and the Fruit Logistica Special Edition will take place on 18 , 19,20 May . We asked Madlen Miserius Senior Produce Manager for Fruit Logistica about her expectations for this special edition .
How do you project to organize an exhibition , if you expect at the current lockdown?It ’s very clear to everyone that in the current condition it but would n’t have been potential to hold Fruit Logistica as an on - site event in February as always . So when it takes place in May , our Fruit Logistica Special Edition 2021 gives the global fresh produce business the first opportunity in almost 18 months to meet face - to - face in a secure , COVID - secure surroundings . We ’re go on our fingers frustrate that the post in May , when combined with our new concept , will make it possible to meet onsite here in Berlin .
Do you have a design B ( digital ) in case the governance may be impossible in May due to the Corona Virus?This young concept of Fruit Logistica Special Edition is our programme B. At this phase we are not design a purely digital event . We plan an on - site consequence with digital elements . We all know that corporate trust between buyer and vendor plays an essential use in the fresh green groceries line . And to build that trust it is clear that side - to - face meetings are essential . That ’s why we want to make them possible .
How many shower have been register to engagement ? What amount are you expecting?As we speak more than 500 companies from more than 50 countries have register . Even though Fruit Logistica Special Edition 2021 is reduing the total space available , it still offer the chance for a maximum number of registered companies to showcase their mathematical product onsite .
Look , it ’s clear that the number of participants Fruit Logistica Special Edition does not bear comparison with the numbers that derive to Fruit Logistica in February 2020 . But our focus is n’t on Brobdingnagian telephone number in 2021 , it ’s on the quality of the people and business that will attend . And that ’s always our top priority at Fruit Logistica .
From which countries / Continent / sector are the most exhibitors coming from ? Do you see a shimmy or change?Fruit Logistica Special Edition 2021 brings together in a completely young way every area of the fresh fruit and vegetable value mountain chain . Our more compact format divides the business into seven separate section or mathematical product field namely : fresh garden truck , packaging , logistics , seeds & fertilizer , machinery & technology , glasshouse technology , and culture equipment . Almost half of the registered company are from the fresh green groceries sector , and more than 20 percent are from the machinery and engineering sphere .
The body politic - pavilions will be divided in a different way . How were the reactions?We have receive very positive feedback from the labor organizer of internal pavilions . They are aware that this new state of affairs needs them to make adjustments . We are in close contact with each of them to find the solution that guarantees the skillful business answer for them at Fruit Logistica Special Edition 2021 .
When everything is back to normal , will you than go to the older structure?What I can already say for sure is that Fruit Logistica 2022 will take place again in February . When prepare an event our premise is always to alleviate the good business sector , show the ripe innovations , and give the ripe info . And this will also be our focus in the preparation of Fruit Logistica 2022 .
Can you give our readers a peak into the digital elements that will be added?Fruit Logistica Special Edition will be supported by a series of online tools within our redesign Virtual Market Place . It is design to help participants well design their sojourn , link with key player of the industry , and fortify business sector relationships . Our exhibitor will gain from our new digital parcel : it include online scheduling of stage business meeting , on-line intro of participating party , and chat functions . moreover , access to the full issue programme will be springy and on demand . The young Virtual Market Place will be online in the line of February .
How will the innovation be presented this year?Fruit Logistica Special Edition 2021 showcases the latest creation in one cardinal space on the fairground at Messe Berlin . Every founding at every part of the value chain is foreground within an exclusive area called “ The Innovation Club ” . The new data format consists of two sphere : The Innovation Zone , and Innovation Insights & Awards . The Innovation Zone include dedicated exhibitor stands for forward-looking companies that want to showcase their new products or solution hold up ; Innovation Insights & Awards features every campaigner of the Fruit Logistica Innovation Award ( FLIA ) , and honours outstanding bracing produce conception from farm - gate to supermarket shelf that have gone to market in the 12 month before the event .
Spotlight highlights the late merchandise launches and premiere feature Fruit Logistica Special Edition already before the start of the case . And the The Future Lab is an outcome programme of expert presentations about the future of the industriousness that focuses on the next products and solution to hit the market place before 2025 .
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