“ This year , because of travelling restrictions , we train and encouraged our dealers to promote product through WeChat Moments , Douyin , and Kuaishou , and achieved remarkable results . This give us inspiration . We will continue to use these platform after the pandemic . We know that the shading and cooling broker are substantive products for controlled environment agriculture ( CEA ) in Europe . With more than 30 years of history , they are now wide recognized in the marketplace . "
This is why Rui Xue Global have introduced shading and cooling agents to the Chinese grocery store . “ The most popular shading and cool agent brand in China is ReduSystems . However , the CEA models in the Netherlands and China are very different . Growers in the Netherlands mainly practice Methedrine nursery . Each business has one or several tumid - scale glass greenhouses , each covering a dry land field between 2 - 10 hectares , and the placement of nursery are relatively concentrated . The farming surface area of China is about 225 time that of the Netherlands . Taiwanese cultivator mainly use modest greenhouse made of plastic film and the position of greenhouses are scattered . Each nursery cover a kingdom country between 0.1 - 0.3 hectares . unlike from the high - input signal and high - yield CEA framework of the Netherlands , China ’s CEA cultivator invest less in production and generally utilize black shading nets or plash mud on the aerofoil of the greenhouse or apply other cheap methods to fill in glasshouse . Taking the actual demand of the Chinese market place into condition , Rui Xue Global and Mardenkro BV collectively modernize a blending and cooling product specially design for shaping film greenhouse in China . After a period of intersection promotion and demonstration , there is an increasing demand for shading coating in Shandong and other areas with developed CAE industry . Many agriculturalist in these surface area have developed a substance abuse of using this product . ”
Rui Xue Global bond nifty importance to exploiter experience . “ When we first started boost the product , most growers did not know how to utilise it . Some of them sprayed the agent on the inner control surface of the greenhouse . Our employees climbed onto nursery to demonstrate how to habituate the product to protect crops from sun harm . In the preceding two years , Rui Xue Global has cooperated with inquiry and marketing origination to test merchandise performance , collect data on the shading and cooling event of the product under climatical conditions in various piece of China and research app methods most suitable for local conditions . Mardenkro BV have also discharge technicians to China to behave field investigations and discuss product applications . Thanks to high-pitched - quality products and services , Rui Xue Global has pull ahead high reputation and client trust , and brought customers higher economic efficiency . ”
talk about the reasonableness for ReduSystems ’ success in China , a representative of Rui Xue Global read : “ First of all , China is the largest substance abuser of CEA facility , accounting for about 80 % of the world ’s total kingdom area treat by CEA adroitness . There are many types of CEA facilities used in China . Although the climate and environs are different across the country , most greenhouses are located in region that have a temperate continental mood characterized by cold winters and hot summer , and strong sunlight . These neighborhood have a gravid demand for greenhouse blending products . second , the shading agent jointly developed by Rui Xue Global and Mardenkro BV is a product that is very worthy for the Formosan market . Different from greenhouses made of glass , greenhouses made of moldable film have high requirements for the convenience of blending and cooling products . The shading and cool products are well-heeled to use . The intersection is also monetary value - efficient and meets the needs of object customer . More significantly , Rui Xue Global has also come home into provincial - storey local grocery in China , and establish a three - level dispersion agency organisation and an accessible logistics organization , which insure debauched and stable supply of products , increase sale , and laid a solid foundation for the promotion and sale of succeeding products . ”
ReduSystems ’ success in China is an case of profits - win cooperation between China and the Netherlands . “ China is a traditional agricultural country . The Formosan people have alone working riding habit and mind-set . It is not prosperous for foreign products to enter the Taiwanese market . Many owing foreign products have fail to gain identification in the Chinese market . The success of ReduSystems offers breathing in . Both Rui Xue Global and Mardenkro BV have made big efforts in advance the products . Whether it is target product development or the development of a national merchandising meshing , the two company have orient its strategies to the Chinese market . Only by fully understanding and observe the Chinese securities industry can neat success be accomplish . ” At the death of the audience , the congresswoman of Rui Xue Global forecasted the next prospects of shading and cool agent in China and point out that the sales of blending and cooling agentive role would grow rapidly in the next few old age in China . “ ReduSystems sale in China have uprise steadily . With the building of a heavy bit of high-pitched - end Venlo greenhouses , we believe that more gamey - end Cartesian product , such as ReduSol , will enter the Chinese mart and attain great succeeder . profits - profits cooperation between China and the Netherlands can play benefit to both countries . ”
For more information : ReduSystems+31(0)13 507 53 99[email protected]www.redusystems.com
