The majority of the bromeliads grown in China are for public surface area like airports and governmental buildings . For these role , the traditional red colored one in a 12 - 14 cm mint are used the most . However , one of world ’s bombastic bromeliad vernal plant producers Deroose Plants sees more chance to increase the requirement for this crop and peculiarly on the consumer destruction .
Amanda Liu at the IPM Shanghai presenting the mini bormeliads .
" We believe it will be an interesting mathematical product for death consumer too . In rescript to prove and test this , we embark on to produce mini bromeliads in unlike colouring on our own and so far the reactions are confident " , says Amanda Liu , Marketing Manager at Deroose Plants .
Bromeliads for the end consumer"Bromeliads are wonderful indoor gage plants because of long shelf life and easy to maintain . Especially mini ( 9 cm commode ) and nano bromeliads are very suitable for figure . need of mini Bromeliads is increasing in Europe . Some customers are already book some assortment and ask for exclusivity " , say Liu .
bribe flowers or plant for own consumption is still comparatively new to the Chinese consumer , it is more often bought for someone as a endowment . This also counts for the bromeliad . Besides the fact that most bromeliads grown are fate for public arena , the unity bought by consumers are often used as gifts . For both occasion , one chooses for a medium sized ( 12 - 14 cm mess ) bromeliad in the traditional crimson color .
However , Deroose Plants sees dependable chance for this product to sell it to the end consumer . " With the rise of the online shop class , we see more and more bloom and plants sold through this groove . We see good potential drop for smaller sized and non - traditional biased bromeliads to be sold to the death consumer . " We have noticed that the consumer like the orangish , pinkish and other non - traditional colouring material in little sized ( 9 centimetre ) pots . These small sized plants are not only very desirable to put on the consumer ’s desk , they are also very easy to transport . "
The mini bromeliads in different people of colour .
PromotingThe bulk of the current bromeliad growers are growing the traditional red bromeliads and will probably not shift to another craw without know the advantage . " They are doing good business enterprise , but we think they can get more out of it by tapping into a Modern target group . "
For this reasonableness , Deroose Plants decided to set off promoting the harvest and demonstrate the crop and creating the need among the end consumers . " We now produce a few ruined plant at their generation positioning in Langxia , China , to promote the ware . " So far , and at the exhibition , we saw a good stake for the craw and we therefore have high-pitched hopes that it will be a good addition for the grower . "
For more informationDeroose PlantsAmanda LiuDeroose PlantsEmail:[email protected]www.derooseplants.com
© FloralDaily.com/Elita Vellekoop
