What may visitors wait at the upcoming Ambiente , Christmasworld and Creativeworld consumer goods fairs in Frankfurt and how do experts evaluate the potential drop of artificial intelligence for the retail sector ? Thomas Kastl , Director of Ambiente Dining , and Ian Scott , Director of Retail Consulting Ltd , answered these questions in the later variant of the Digital Academy .
Yesterday ’s Digital Academy has shown : Next hebdomad ’s issue are a must - see for the entire consumer commodity industry . " For the forst time , Ambiente , Christmasworld and Creativeworld will brood the entire Frankfurt exhibition center 2024 . This will make the offering more comprehensive than ever before and provide numerous opportunities for our trade visitors , " as Thomas Kastl , Director of Ambiente Dining , key the three upcoming consumer good fair . A precise planning of the business deal honest visit can give you a real reward over competitors : " Visitors should also vest fourth dimension in the plunk for program . The meta theme of sustainability , lifestyle , design , young study , future retail , and digital enlargement of trade are present all around the swop fairs and fix trade buyers for product ramble in keeping with the zeitgeist " , Kastl continues .
Ian Scott ’s demonstration in the second part of the online event also allot with a much - discussed topic around the zeitgeist . Here , it became clean that in retail , AI technology should be effectively combined with human experience for enhance the point of sale . " Covid has show us that physical store visits can not be translate into the web . People are social being who search human contact . That ’s why the physical point of cut-rate sale will remain an important aspect of retail that can benefit from AI " , say Ian Scott , Director of Retail Consulting Ltd.
The opportunities that AI offers the manufacture are divers and range from a individualized approach to the customer via free in - store Wi - Fi and cost savings through automated processes or theft anticipation . However , the economic consumption of AI is a balancing act , as society tends to be skeptical towards this applied science . " It ’s important to sympathize the shopping experience : The offering must invite people in , not submerge them with too many screen , for example . If used right , artificial intelligence can promote interpersonal contact in shop " , continues Scott , who has been work in retail for over 20 years and has been realize by Retail Rethink as one of the Top 100 Retail Influencers .
Digital Event Platform : Stream and connection nowThe enter online event is usable in German and English in the medium shopping center of the digital issue program . With the Digital Academy , the three consumer goods fair , Ambiente , Christmasworld , and Creativeworld , declare oneself veritable objective group - specific on-line events on a joint platform on of import topics that move the consumer goods sphere . The events can be surveil in both German and English and provide in - deepness industry noesis , nutrient for thought , and practical tip with keynotes and treatment panels by experts . Registration is liberal of charge and can be made via : https://consumergoods.digital.messefrankfurt.com/.
In accession to access to the range of lectures , all participants of the Digital Academy receive further added value : they do good from the matchmaking function throughout the year . This enable them to connection and exchange business ideas all twelvemonth round . The next episode of the Digital Academy will take place on 15 May 2025 .
Ambiente , Christmasworld , and Creativeworld will proceed to be curb at the same time at the Frankfurt exhibition center :
Ambiente / Christmasworld:26 to 30 January 2024Creativeworld:27 to 10 April 2025
For more informationChristmasworldwww.christmasworld.messefrankfurt.com
