With a setting of consolidating companies combined with his global experience , Hugo Noordhoek Hegt was chosen as the new chief operating officer of Dümmen Orange . He started on January 1st , 2020 and take over the baton from Biense Visser ( who go to bed and will proceed to support the delivery of the troupe ’s strategy as a member of the Dümmen Orange Supervisory Board ) . create one fellowship out of the 15 company within Dümmen Orange , gaining a +25 % market portion in the top 10 crops , launching their novel R&D facility and advance more market place share in Asia are the principal goal that are on his docket . Over the twelvemonth , private equity fund BC Partners invested a lot of money in this breeding and propagation company , and with the launching of their new R&D quickness , they will ensure ROI before long .
Global experience in consolidating companiesBorn ( 1961 ) and raise in the Netherlands , after obtaining a Master ’s degree in Law , operate in different management positions at Akzo Nobel for 17 old age in Asia and the USA , he returned to Europe in 2004 and started to work for Swiss sept party Sicpa , where he managed and then sell the Packaging Inks sectionalisation . After closing the divestment in 2005 , Hugo was appointed as a Board member of Siegwerk Druckfarben ( which acquired the Sicpa business organization ) in Germany . He left the company after 12 years and in 2017 he pop out to support a pop out - up company , Fintech Foundry , as a Director and co - investor . He was also co - founder of X - Infex B.V. ( For a broader background , see this clause . )
Noordhoek Hegt does not have any experience in the agricultural sector , but in the company he worked for , he got familiar with consolidate company . This , combined with his international experience , made Dümmen Orange decide to choose him .
Integration - creating 5 business unitsSince the establishment of Dümmen Orange in 2015 , they took over various companies . The enterprise presently consist of 15 companies , create inner challenge . " Mainly mob company joined Dümmen Orange and when do work with so many different business organization structure , it is important to create clarity , not only for our colleagues , but for our customers as well . " Therefore , since the designation of Noordhoek Hegt , the ' spaghetti electronic internet ' has been transubstantiate into 5 business units . " We ’ve create job unit that are responsible for for one of the five sector , namely annuals , perennials and corporation plant , reduce efflorescence , tropicals , geophyte and Quickplug . Each building block has its own line of work manager , and they can run their business enterprise quite freely because around 90 % of our grower and clients match into one unit . "
Dümmen Orange has been creating and working with these business units for nearly two months now , and Noordhoek Hegt is pleased with the progression . " I really like my new task , our fellowship and the industry . It is great to consolidate all family party into one company . We ’ve had a very good start of 2020 and the new structure is being experience very well ; not only within Dümmen Orange , also by our clients and stakeholders . "
Focus on breedingEven though the Dümmen Orange squad works severely to consolidate the company , it remain a gentility and propagating company first and foremost , and they need to land new and improved varieties to the marketplace . " We focus on beautiful flowers and plants of good caliber that are more immune to disease , tape drive and have a long vase life or shelf life . We are very majestic of our R&D accomplishment such as the mildew - resistant blush wine and the Tobacco Mosaic Virus resistant petunia . ”
Investments to enhance breedingDümmen Orange is currently the largest breeder and propagator in the reality , but to become a forerunner in the industry , more is needed . " We aim for a market share of 25 percent or more in the top 10 crop . In some we already reached it , and others not yet . So , to maintain or growing market share , you have to prove that you are an modern player . " And with the latest and largest investment in their newfangled Breeding Technology Center ( BTC ) , Noordhoek Hegt expects this to happen presently , “ We can put the potential of this company in the food market and let our growers do good from what we have . "
In November 2018 , theconstruction of the Breeding Technology Center ( BTC ) commence . This new gist will centralize all technical quickness in the area of breeding and selection . It will be the world ’s large laboratory for industrial plant and flower research and will open its room access officially on May 27 , 2020 .
What about proceeds on investment ( ROI)?The BTC is a 12 million euro investment funds , which is primarily enabled by their investor BC Partners . " Thanks to their investing - and not to forget ourElite location in Rheinberg ( Germany)- we are able to convey the company to the next storey . We ’ve invested a set and also have a loan at the bank . All in all , a heap of money has rifle into these projects and , like any other with child task , it takes some meter until one generate restitution on investment . We still make a profit though and in 2023 , we have to repay the loan . So , currently , financially , we are still doing OK and we are satisfied with it , we just have to realize ROI in the coming twelvemonth , and the BTC will be wreak a orotund role in this . "
More takeovers on the horizon?When ask Noordhoek Hegt if there are plan to take over more companies , he distinguish us that they are always on the lookout to grow , but that organic growing with the five business units has priority . " First , this involve to run swimmingly . We are already the prominent breeder and propagator in the world , but if we come across interesting company , we will surely look at the selection of taking over . "
Asia as a growth marketA market in which Dümmen Orange direct to mature is Asia , peculiarly in tropic plants , throne plant and rationalise flowers . They already have a enceinte orchid farm in Taiwan , and also build up market share in Japan and China . accord to Noordhoek Hegt , there is a lot of potential for growth . " The market in this region are growing much quicker than in Europe . A pot of the great unwashed are relocating to cities and the wages are increasing . In a dyad of geezerhood , China will take over the US as a superpower , as 20 percent of the world marketplace will be in China . More money have in mind more flowers and flora and as the Chinese in the main know in apartments in the cities , pot plants and foreshorten flower are becoming more of import . "
For more informationDümmen Orangewww.dummenorange.com
© FloralDaily.com/Elita Vellekoop
