At the next IPM Essen , the IPM Discovery Center will become a hot spot for specialist retail merchant . From 28 to 3 March 2025 , the focus there will be on Modern findings and fresh ideas for the successful marketing of horticultural products and service . The POS World of Experience will be relocated to Hall 7 of the modernised Messe Essen venue . Creative manager Romeo Sommers and his team will be providing a dramatic platform for the “ heroes ” of the industry . Exhibitors will thus have a further pick for the targeted presentation of their products . visitant will be able-bodied to expand their knowledge on guided tours or during talking to in the Speakers ’ Corner , and can then immediately give what they have learned to their own business . Romeo Sommers now reveals the first details of the 2020 version of the IPM Discovery Center in an audience .
The Discovery Center will be given a new location at the IPM Essen . What are the benefits of this newfangled placement?The Messe Essen locale has been modernised over the last few age , and its technology is now province - of - the - art . The impermanent halls that were previously home to the Discovery Center will no longer be there in 2020 . We will now be setting up at the heart of events , in Hall 7 . This will see higher visibility , and gives us access code to state - of - the - nontextual matter base . exhibitioner will have another attractive localization where they can make their presence feel with a second political program at the IPM Essen .
What topics will be focussed on at the IPM Discovery Center in 2020?The IPM Discovery Center is a compound show room , communication domain , think tank , and hallway of fame . In 2020 , we want to further elaborate on the glide path of present our exhibitors and their product as “ heroes ” . After all , the horticultural industry plunge innovative products and conception every year , and it can quite rightly be proud of that . Our aim is to generate an awareness of how this superbia can be a USP . We want to make visible what it is that companies in the horticultural industry stand for . We present the visitors to the Discovery Center with selected “ heroes ” in the form of businesses , products and solution . A special green plant , for example , gets label as a “ green fighter ” , environmentally favorable packaging material is tag “ recycling Italian sandwich ” , or a new company can take part as a “ startup champion ” .
Why take the superhero angle?Superheroes are good for telling exciting storey , not just in comic books , but also at the dot of sale . Because at long last , it is always a head of successful storytelling . At the IPM Discovery Center , retailers will observe out how to be customer - oriented when positioning themselves for the future , by secern their own story and creating an identity . Particularly now , when online shopping is on the wage hike , stationary retailer have the opportunity to shift themselves .
What might that mean in real terms?I believe that , particularly when it come to horticultural products , online is about public lavatory , preference and monetary value , while offline means expertness , service and the shopping experience . The benefit of both worlds merely need to be skillfully combine . In hereafter , individual retailers will need to respond to the demand of buyers , by offering a seamless shopping experience across all touchpoints . Mobile apps are steady growing in importance here . They provide the customer with information about Cartesian product , prices , and current inventory etc . retailer can work on this selective information about online behavior by providing customers with the right offer at the right time . I see it as my task to communicate this coming to the exhibitors and visitors of the IPM Discovery Center , and to boost them to choose improper but therefore all the more successful paths .
For more information : IPM Essenwww.ipm-essen.de
