De Ruiter Innovations kick off the newfangled year with a lot of plans . " We are going to build an office in Ecuador , and various introductions are at paw , and a new website will soon go online . Moreover , we will roll out our new shibboleth : ' Meet my blush wine ' . "
squad of De Ruiter at theIFTFin Vijfhuizen , the Netherlands .
This is say by Huub Snijders , business development managing director at the this Dutch breeding company . The slogan indicates a young strategy , in which it ’s in the first place the clients who are going to tell the write up of the rosiness . " We are going to rent the cultivator speak , because they can state the consumer how , where , and by whom the roses are grow . "
Örjan Hulshof
Broadening assortmentÖrjan Hulshof : " Because 80 % of the European grower in Europe are rise Avalanche or Red Naomi , there is good chance abroad to grow other mixture and colors . De Ruiter once was the first breeder in Africa , and was know for a long time as the color rise breeder . We still have those people of color rose , but we have been able-bodied to broaden the assortment significantly in the past years . Nowadays , red and snowy rose plant a large part of the assortment . We have the Big Five Rhodos , Ever Red , Red Kamala , Cupido and the Spectre , which are broadly embraced in the market place as interesting alternatives . At the same time , the traditional ratio 60 % red & white - 40 % color still subsist , but the coloration assortment has become much broader . "
grow for the marketThe broadening of the assortment is therefore still ongoing . At the same time , introductions are not random , but come with well thought - out strategies . Huub : " We used to just startle breeding with a blanched , red , or xanthous rose , but now we intend in term of collections and concepts . An example is our 4x4 roses . The Opala , Snow Bliss , Cupido & the Super Sun organize one collection together . We did n’t used to do this , and this has everything to do with the modern demand controlled marketplace . The agriculturist only used to grow what he enjoy , now he only grows what the client wants . Growers descend to us for advice , and hope that we can tell them , thanks to our link with other growers and exporter , whose intersection are in demand . Also from that viewpoint , we as stock breeder have a office in what will be on the mart . "
For more information : Royal De RuiterÖrjan Hulshof[email protected]www.deruiter.com
