Showing the mega trends is the main issue for this year ’s Christmasworld , that will be taking place from January 24 - 28 in Frankfurt am Main , Germany . With over 1,000 exhibitor from 48 countries this fair has become one of the contribute international swop fairs for seasonal and gay medal and since 2010 , flowers and plant earned a spot in the show . They are comprise in the inspiring displays of the creativeness consultants pair of 2dezign . This year , they are celebrate their 10th anniversary with the theme ' laurel wreath unlimited – Dark Ocean ' . Also , it is the fifth edition of the fresh production segment floradecora and this year , it will be in a different hall , where the majority of the florist and garden sum visitor will be .
Showing the mega trendsAccording to Julia Uherek , Messe Frankfurt ’s grouping show director for consumer goodness , Messe Frankfurt Exhibition GmbH , the decoration industry is in good flesh now . " Compared to last year , we definitely see a static developing within the companies . " However , for some company it has been more challenging , she direct out , particularly the smaller maker from the decorative industry . " Finding a successor is one of the main reason why several had to close their doorway . We as a fair , we can not help them in that , but what we can do is help them to get an optic on the mega style and on the possibleness to develop their retail stores according to the novel requirement and pauperization of their customer . For example , all over the world , we see more and more people are moving to the big city . And in spell , support them in offer their customers the expert shopping experience . "
Retail Boulevard ( BLVD)to get a better insight in the customer experience , Christmasworld team up with the Institute for Retail Research ( Institut für Handelsforschung - IFH ) in Cologne to create the Retail Boulevard 2020 , which this year will be focused on the client journeying . Therefore , this year - unlike last year where they present production combining of seasonal and floral decorations at the point of sale for five different form of retail store - they now developed the Retail BLVD in terms of the dissimilar phase within the ' client journeying ' , namely experience- , convenience- and service - oriented types of shoppers . Again this class , the Retail BLVD will be centerpiece of Christmasworld in Galleria 0.For more selective information on the Retail Boulevard and the three client type , click here .
Where did the floradecora go?So where will floradecora be this twelvemonth ? Last year , floradecora was right next to the Retail BLVD , but this year , it is in hall 8 , where all seasonal laurel wreath suppliers , like Edelman , Kaemingk and Boltze , are exhibit . " In this hall , one can find vases , candles , wrapping paper and so on . So , there is everything which visitors with the target group bloom are looking for . "
In Hall 8.0 , the ‘ Christmas & Seasonal Decorations ’ product segment is now supplemented by ‘ Florists ’ Requisites & Garden Decorations ’ , ‘ Ribbons & Wrapping ’ and ‘ Candles & Fragrances ’ . The exhibitioner include , for exemplar , Kaemingk B.V. , Edelman B.V. , Boltze Gruppe GmbH , Heembloemex Deco B.V. , Sandra Rich GmbH and Eurosand GmbH. New : the Floradecora product segment with fresh flowers and cosmetic plant makes the best connection between fresh blossom and seasonal laurel wreath .
This year , there are less flowered exhibitors compared to last year , namely four ; three from the Netherlands and one from Germany : Barendsen , Heembloemex ( Van der Plas ) , V.O.F. Gerrit Brinkman Bloemen ( fir trees ) and Baumschule Enger from Germany . agree to Uherek , this decline has two reasons . " First of all , by the destruction of April 2019 , Chirstmasworld was already 90 % sold out . And as the flowered exhibitors all came once again this time last minute , we had to squeeze them in . But all in all , I believe we have find a dainty spot for them . " It might also be a good spot as we have seen that peak producer are not familiar with the decorative retail industry and the way they govern , she excuse . " Decorative retail has different order scales than florist shop or garden centers have and mainly place bountiful Order a year in advance - a cognitive process many bloom producers are not familiar with that as they work more seasonal . On top of that , the exhibitors recognized that the ornamental retail really need to be advised how to bring the flush into their assortment and most of the floradecora shower were overwhelmed with these sort of questions – and also with the amount of orders of newfangled aim groups . "
But still Christmasworld see a great electric potential and hereafter in linking fresh products with computer hardware . " It will for certain detain a part of Christmasworld . The works and flower industry really need unexampled ways and target groups for their products and we have these target groups walking around at the show .
Next twelvemonth , we probably involve to find new elbow room in educate both groups - flower producers and ornamental retail - how to cooperate .
For more information : Christmasworldwww.christmasworld.messefrankfurt.com
© FloralDaily.com/Elita Vellekoop
