Lavendel Plus has sharpen on the sale of big potted lavender plants since 2000 at a enceinte 30 - hectare nursery near Breda . The plant primarily go to the Netherlands and Belgium , but also England , France , Germany , and Scandinavia . We meet Jeroen Zoon , commercial-grade coach at Lavendel Plus since 2021 .

Jeroen link up the company with no experience in cultivation and works . " I saw an exciting opportunity at Lavendel Plus to work with an honorable product that is make believe the creation greener and making multitude well-chosen . '' This also imply the initiation to Floriday . We expect Jeroen about his experiences with Floriday , how Lavendel Plus make for the season , and how they respond to ontogeny around cultivation .

Qualitative cultivationJeroen : " 20 years ago , we started out with 1,000 plants a year , which has now grown to 800,000 lavender plants a year . We grow other than from 90 % of the market place ; we act with a cutting from the open dry land or else of seedlings or cutting off in the greenhouse . This results in impregnable and more fertile solution and intrepid lavender plants that are resistant to disease and more resilient when being ravish . "

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We also regularly test with new assortments . We are now develop a smaller luck of peat - free for the third year in a row . Peat mining has a disconfirming impact on the surround . In addition , several countries ( admit England ) are trying to reduce its use or even make peat - complimentary cultivation compulsory . It is useful to be able to indicate through Floriday to a lot that it is a peat - free lot . emptor can then purchase from us found on these criteria . The futurity will reveal whether there is more need for this and whether we will expand this character of finish . "

Contracts and offering in FloridayLavendel Plus utilize Floriday , link to Florisoft . " We search the platform before each time of year so that we take advantage of the late update and become more familiar with it . One way we do this is through a medical examination . We are more and more asking our customers to use Floriday for order , and this season , we will also retrieve out how it work with the countdown of stock . "

'' At the outset of a season , we add new varieties to our assortment for discharge the catalog in Floriday . After this , we see which customers want to post orders and contact them to agree on contracts . to boot , we use the updated connection function to see if there are customers we do n’t yet supply and send them a association request . We also send offers to our top 10 customer . This is almost always successful . "

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