After the first stem that were shipped to the United States 57 years ago , the Colombian flowered industry has grown importantly , presently exporting to 100 countries . It has positioned itself as the Latin American body politic that is offering the greatest variety of flower for export and last twelvemonth , they even reached a record in dollars and tons of heyday exported . And this all could n’t have been achieved without the support of Asocolflores , the Colombian association of heyday exporter , who will celebrate its fiftieth anniversary in 2023 . Also in that year , the 16th edition of their Proflora craft show will be obligate again .
In this clause , the association Augusto Solano tells us more about the growth of the industry and their enterprise to enable this succeeding growth .
Augusto Solano
Record year 20212021 has been a record class for the Colombian floral diligence . " In total , 1730 million dollars and 300,000 tons of flowers have been export . This is an increase of 22 % compared to 2020 and 17 % compare to 2019 , which was a normal year . " harmonize to Solano , the reason for this wage increase is , on the one manus the increment in requirement and on the other script the fact that cultivator have become more productive , efficient and improved their avail towards their guest . "
ocean loading increasedThe main market is still the US and last year , the major challenge was the lack of flying and availability of place . As a result , several exporter started to look for alternative routes and turned to ocean freight rate . For several years now , export via sea are increase and last year records have even been broken . PortMiamifor case project an addition of 66 % in importation equate to last year .
All in all , sea shipments through Florida increased by 40 percent . Solano is pleased to see this rest and see potential for future growth . " This increase is huge , but when looking at the actual amount of stems that are being shipped by ocean , the percentage is still below 10 percent of the total stems that are being export . So , there is still much to gain . "
Valentine ’s Day 2022 , smoothest everA good part of the success when exporting flowers depends on the logistics chemical chain , and since the inception of Asocolflores , they are work on generating politic logistics . In 2006 they present Petal Plan , in which exceptional care is contribute to the mobility of cargo , as well as forestall illegal actions to guarantee a seamless flow and thanks to this plan . This class ’s Valentines ’s Day has been , despite the pandemic , one of the smooth ever , he says . " The Petal Plan brings together all the stakeholders in the logistics chain . Not all are used to handling blossom and are n’t always aware of the fact that a big bulk need to be shipped in a forgetful time frame during such a vacation as Valentine ’s Day . Therefore , we usually embark on be after and inform all parties a couple of months on forehand . For Valentine ’s Day , for example , we already start in November . The next magnanimous vacation will be Mother ’s Day for which their preparation will initiate again end of this month . " Mother ’s Day is a bit more intriguing , because then all kinds of flowers will be shipped in large quantities . "
furtherance of flowersBesides solving problems and bottleneck like transportation , Asocolflores also put to work on social and environmental sustainability , withCeniflores , Forverde(that celebrates its25th anniversarythis yr ) andLa Ruta de la Sostenibilidad , and the publicity of flowers . For over 30 years now , they are organizingProflora , a trade fair that is being defend every other year in Bogota . In 2017 , they inclose the brand“Flowers of Colombia ” , which is being used to position Colombian flowers overseas . For case inTokyo and Seoullast class . " We want more people to choose our efflorescence , buying them more often . That is one of the reason why we are in Seoul and Tokyo , generating newfangled exhibition areas and reaching out to others because flowers certainly give ascent to unique emotions , ” suppose Solano .
Joining forces for generic promotionSolano stresses that more generic packaging is necessary and in monastic order to achieve it , collaboration is necessary . " In the end , the pandemic has been overconfident for the industry as it boost the demand . However , how will the need be when the pandemic is over ? Therefore , it is necessary to reckon about a strong campaign to promote all form of efflorescence . " Together with the major associations in the US and the export tie-up in Ecuador , meetings are being organized on a unconstipated base , but in the closing involvement from all people in the diligence is necessary , he say . " There is room for that , but the job is that citizenry do not desire to pass money on that and stay a devoid - rider . We require more solidarity . "
For more informationAsocolfloreswww.asocolflores.org
© FloralDaily.com/Elita Vellekoop
