Over 30 growers and trader from the Horti Inspiration Group meet at Utrecht Central Station last Thursday good afternoon . Not to catch the train but for the start of a retail inspiration tour of duty through Hoog Catharijne and the urban center inwardness . Flowers and plant shop are still an authoritative sale channel in the floriculture industry . But as a physical shop , how will you acquire out over algorithms ? And how can florist persist in to stand out ? As a thread for the retail tour , organizer Marcel Jansen of Strøm Creative Marketing selected several unique flower and plant store . Among them were also stopover at illustrious retailers outside the industry , tell Marcel Jansen . " Stores like Lush , E&Co Warenhuis , Rituals , De Pindakaaswinkel , Søstrene Grene , De Zuivelhoeve , and a local hero like Broekman Herenmode for sure realize the retail plot as well . "
Efficiency and convenience"The turn started with a receipt and presentation by Letty Pennings at flower store chain Bloem ! at Utrecht Centraal , " he say . " This is a ' high traffic ' retail location where everyone is in a hurry and therefore has piffling clip to find a beautiful bouquet . With an beautifully presented solicitation of nosegay and clear fixed price points , Bloem ! make choosing leisurely for customers . With a self - scan checkout counter or payment via an on - shelf QR code , Bloem ! fully adjoin the penury for convenience . Efficiency is certainly one of the ways in which physical shops can distinguish themselves . In Hoog Catharijne , you have a vending simple machine by Daily Flowers where convenience take on another whole new signification . On the other hand , this class of sales still postulate attention when it comes to attracting customers . "
Experience and expertiseAccording to Marcel , at Daen ’s Greenhouse customer are really immersed in an inspiring immature experience . " A unique experience , with which they also handle to attract more and more unseasoned client to buy special gullible works . At Stek voor je Plek you walk into a green oasis in the heart of the metropolis , but what stand out here is the expertise of entrepreneur Taco . He is burst with product knowledge and knows how to help and surprise customers with advice and selective information . Preferably , he would go and get his plants himself from every grower . "
Personality and creativity"During the tour , the group of entrepreneur increasingly substantiate that there are still plenty of opportunities for flower and industrial plant shops , but after visiting Carolien Rutgers ' colorful shop Red&Bloem , they knew for trusted . This workshop exudes the ultimate love for flowers , vases , and customers . Carolien has negociate to translate her outspoken personality and creativeness into a striking concept for her flower store and also efficaciously communicates this on her sociable . Here you taste the human feeling in strong-arm shops , which can never be taken over by AI or any other applied science . "
Marcel looks back on a successful sidereal day full of optimism . " We have view outstanding examples that show that forcible store within decorative gardening certainly still have a right to exist . Their essential role for the sector towards consumer should not be underestimated either . It is the florist or plant specialiser who lie with how to seduce the consumer with stories , presentations , creativeness , and craftsmanship . We should cherish them . "
Tour player Jacco Huibers of Amigo Plant also recognized the future of physical shops during the mop up dinner in an ' Instagrammable ' restaurant . " Each has its own unique construct , but what unite them is passion and entrepreneurship . They do n’t betray products , but they in the main tell stories ! And there is also a sight to tell about our beautiful products . "
For more information : Marcel JansenStrøm Creative Marketing[email protected]www.strommarketing.nl
Horti Inspiration Group[email protect ]
© FloralDaily.com/Mirthe Walpot
