On Saturday May 11th visitors to the Hortus botanicus of Leiden had the opportunity to experience the annual plant market with Danziger ’s Amore on video display . This year , for the first time , several workshops , lecture and guided turn were control , in a cooperation between Danziger , Florensis , Imperial Plants and Bongartz .
Visitors also feel some beloved under the monumental Leiden Hortus trees this class , with Danziger offering guests the talent of Amore .
Flowers have always been associated with dear . The Amore Petunia series with a distinct heart shape on each petal embodies that message of love . on the dot for that ground Danziger promoted the percentage of love with the new variety .
The Danziger furtherance squad was present at the Leiden plant marketplace on Saturday share their love with visitors to the market place . In the glare was the new improver to the petunia series Amore King of Heart . visitant had a chance to take home a picayune piece of love with a detached blossoming pot .
" Spreading passion , not selling flowers , " is the substance from Liat Shemer , Global Marketing Manager at Danziger . “ The petunia market is a very competitory marketplace . With many innovations and new varieties embark every twelvemonth ; so we asked ourselves : How do you capture the essence and mind of grower , buyers and consumer ? The insight of ' circularize making love ' , not selling flowers , changed the manner we approach our stigmatisation and merchandising . That ’s why we started with the name : Amore - a universally understood Book for love . A 360 - stage marketing and brand conception around the worked up question : ' Are you ready to share your love ? ' "
The intended goal of participation in the event was to make more awareness about the Danziger merchandise and specifically this product line , in which each petal is characterize by its unique heart form . The first Amore variety was enter under the name " Queen of Hearts " in 2016 . The Amore serial is being marketed with branded green goddess , labels and polonium material . In this fashion Danziger focuses on tally value throughout the mountain range .
For more information : Danzigerwww.danzigeronline.com
